Augmented Reality – Why It’s Beating Virtual Reality
Virtual reality is, of course, a technology that people are familiar with. It does get quite a bit of news coverage after all. Augmented reality (AR) doesn’t get the love that VR does. While we’ve discussed both in the past. This article is all about augmented reality and why it seems to be winning. Which may surprise many people. When you consider the money that’s been invested into making VR the next big thing.
Why augmented reality is winning the reality war
When it comes to VR vs. AR it would be easy to say that VR is winning. It’s featured everywhere, news articles, gaming sites, trade shows, and conventions. While AR is featured at these places as well, it’s often not the topic of conversation that virtual reality is. A large component to this is, of course, the amount of money that’s invested in the technology. These investors stand to make large profits on sales of VR headsets.
The big problem with that is the price tag for people to adopt the technology. Which I’ve spoken about in the past and won’t get into again here.
When you look at augmented reality the cost to adopt the technology is low. That’s because AR has become prevalent on smart devices such as phones and tablets. Which gives the format a huge install base. Much larger than the one that virtual reality currently enjoys. Think about how many people own smartphones. According to Statista, this year 2.53 billion people will own a smartphone.
That’s a lot of potential users for games like Pokémon GO, or the upcoming Ghostbusters World. Add to this the fact that a game like Pokémon GO is free and supported by microtransactions. It becomes easy to see why these games have a lot of installs. Much like VR augmented reality has uses outside of gaming.
The technology is used in healthcare, shopping, and mapping. While some uses of the technology need outside peripherals. The more common uses such as shopping and mapping can be used with a basic smartphone. These everyday uses of the technology make AR much more useful to the average user than VR does. This has led to augmented reality finding a place with smart device users.
As these technologies continue to develop new uses may become available. Both technologies have a lot of potential for the future of gaming. Gaming, isn’t the only use the technologies have. Right now, augmented reality has more everyday use then virtual reality does and that’s why AR is winning. Of course, as fast as technology advances that could change in an instant.
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