Brand Loyalty – Is It Still Enough In Today’s Diverse Video Game Market?
It’s without a doubt an exciting time to be a gamer. Games are available pretty much everywhere you turn. This isn’t surprising when you take all the different platforms into account. Think about it you have home consoles, mobile, portable, PC, and web-based all offering players something different. Which makes it difficult to maintain a strict brand loyalty, one could argue that loyalty itself isn’t enough anymore.
Brand loyalty, time, and diversity what is a gamer to do?
Back when gamers real choice was between Sega and Nintendo the industry was smaller in scope. It was easy for brand loyalty to be the driving force behind players choices. Those days however are behind us, the industry has evolved and gamers have evolved with it. While loyalty has its place amongst gamers, there are also other factors to consider.
Loyalty isn’t a bad concept, but it doesn’t always apply in today’s diverse market. With the amount of diversity its easy to forget about loyalty when something catches your eye. For instance playing a game on Kongregate doesn’t go against a players loyalty to Sony. Why should it for that matter? The two aren’t in direct competition with each other. With the amount of diversity on the market today, it’s less about any form of brand loyalty and more about time.
Companies now compete for both our time and loyalty. This change in the industry was inevitable, given the advancements that it has seen in the past five years. Modern gamers are never far from a device capable of running a game. With so many items vying for attention, it becomes easy to see why brand loyalty by itself is no longer enough. Instead it has become part of a larger equation.
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