The Role of Communities – Connecting Is More Important Than Ever
In today’s video game markets connecting with others is important. Regardless of if you’re a dev looking to connect with fans. Fans looking to connect with a dev, or other fans. Communities play an important role in today’s video game industry. The role of communities holds a lot of power, for both devs and fans. This is something that’s not likely to change anytime soon.
The role of communities is the same for both devs and gamers
The internet has allowed people to connect in ways that many never thought possible. Those connections aren’t just social, they’re also business related. Regardless of which side of the fence you’re on business/social. A community serves the exact same function. That’s bringing people together with a common interest or goal.
The internet provides the perfect means for both fans and developers to connect. The ability for fans and developers to connect today is more important than ever. This is because the market place for video games is larger than ever. There’s the home console market, mobile market, and the PC market, all are packed full of games. With new releases coming daily in some cases. It’s a bit much for someone who’s browsing for a new game.
It’s enough to drive even the most stoic gamer into a rage. This is where communities play a large role in helping players select titles to buy. Perhaps they buy a game because they follow the developer. Maybe they’ve kept track of the games development through social media. Which wouldn’t have been possible without the ability for the two parties to connect.
Yes, it’s true that the gamer may have bought the game anyway. The problem would’ve been finding that title in the first place. The term needle in a haystack comes to mind. Gamers today have a lot of choices. It’s no longer enough to develop a game and expect to see sales. Now you must develop communities, and connect with people. Of course, the opposite is also true. Fans also enjoy connecting with others who share their passion for a game or a genre.
The role of communities can’t be overstated. They can make or break a game. They can help a dev build his/her reputation and following. They can bring fans together to share strategy, or triumphs and defeats. Most important is that they connect people.
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